Hi,

I am Yashasvi Vats or Yash. I am a marketing Wizard. I have over 13 years of experience and have an “hands on” approach.

I have already led numerous marketing campaigns for branding as well as performance. This included, strategising, implementing, analysing and innovating.

I have set-up the infrastructure for Digital Fundraising for UNICEF in India and managed campaigns both nationally and internationally for them. Apart from UNICEF I have worked for clients in Singapore, India and UK as a marketing consultant.

My expertise lies in A/B tests and using the same have been able to bring down marketing costs for my clients. In fact for one of them the acquisition cost came down by 80%.

I have 13 years of experience in: 

• Leading development and Implementation of Marketing strategies for Brand Marketing, ROI based marketing, Media Buying, Social Media Marketing and others
• Writing and developing content for customer acquisition and engagement
• Using analytical tools like Google Analytics and Omniture 
• Leading integrated multichannel campaigns, marketing projects, product marketing including digital, print, TV, telemarketing and others for various offline/online products and services
• Leading Management of large scale media budgets to the tune of few million USD
• Leading campaigns both for acquisition and retention of customers with focus on value maximization
• Managing and developing ATL, BTL and TTL strategies for brands and engagement.
• Managing and coordinating activities between various cross-functional teams and agencies.
• Managing integration of payment gateways for ecommerce projects
• Marketing and managing projects utilising web 2.0 and tools like blogging, intuitive marketing techniques, semantic tools. Planning and Executing Social Media Strategy on platforms like Facebook, Orkut, Linkedin, PR sites, Blogs, others.
• Managing large-scale CPM, PPC, CPA projects on email, search, display and content networks.
• Working on digital integration of existing platforms for various objectives including higher revenues, revenue sharing and consolidation.
• Consulting various international organisations, UN organisation, VCs; ecommerce, hospitality, travel, education companies for strategizing and execution for Digital Marketing and Digital Transformation projects
• Managing campaigns both for branding as well as performance
• Basic knowledge of Adobe Photoshop.

Have a marketing problem… Lets talk…